E sad nesto posebno novo na os 4

"Developers [of free apps] need to find a way to start making their money. A lot of developers turn to advertising - and we think these current advertisements really suck."
"If you look at advertisements on a phone, it's not like on a desktop. On a desktop, its about search. On mobile, search hasnt happened. People aren't searching on their phones. People are spending their time in apps"
"If you click on an add now, you're yanked out of your app. As a result, people don't click on ads."
"We have figured out how to do interactive and video content without ever taking you out of the app"
"Apple will sell and host the ads, and give 60% of ad revenue to developers"
-ukratko radi se o reklamam koje su interaktivne sa aplikacijama


Tužne vijesti-
iPhone 3G and iPod touch 2nd gen will not get multitasking

Ukratko to je to za sad to što se tice os-a 4